For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 189 Hospitality, Tourism & Events 款客、旅遊及活動 Business & Live Entertainment Events 商業及現場娛樂活動 Executive Certificate in Fundraising Event Management Programme Code: EP091A 2867 8329 parttimehtm@hkuspace.hku.hk This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. HK$7,000 Application Fee: HK$150 2 months Certificate for Module (International Live Entertainment Event Touring and Management) Programme Code: HT030A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to give students insights into event practitioners’ major roles and responsibilities so that they can learn different planning and operational strategies from the management perspectives of marketing, budgeting, financial and contractual issues. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Discuss the roles & responsibilities of different important stakeholders in international live entertainment event business and explain their relationships; 2. Develop and appraise the strategies of producing and managing an international live entertainment performance and tour; 3. Plan and evaluate the marketing and branding of the performance and tour; 4. Prepare the budget plan and analyze the financial elements of the performance and tour; and 5. Examine the most common contract issues and agreement terms of the performance and tour. HK$5,900 per programme Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 22/001039/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Experiential Event Design and Delivery) Programme Code: HT031A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to equip event professionals with an overview of event design and operations, and develop their production and managerial skills needed for the event industry, with a particular focus on the psychology of event audience. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Identify and appraise the needs, expectations and behaviour of event audience and other stakeholders; 2. Illustrate and explain the event design and delivery plan in a cohesive way; 3. Analyze, plan and manage different aspects of event production whilst recognizing the links between and across them; 4. Develop a budgeting and financial plan in event production; 5. Apply the multi-media and technology to create a cohesive event and engage audience; and 6. Assess how international events offer opportunities and challenges to event managers across local and global contexts. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or - a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or - HKDSE Examination English Language at Level 3 or above; or - HKALE Use of English at Grade E or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,900 per programme Application Fee: HK$150 39 hours English Level 6 (Reg. No.: 22/001038/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Cross-Cultural Communication in the Event Industry) Programme Code: HT032A 2867 8329 epgd_smhs@hkuspace.hku.hk Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to - Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context; - Explain the cultural differences across nations and develop cross-cultural communication skills and empathy; - Compare different approaches in leading and working in multi-cultural teams; - Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds; - Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and - Compare and contrast the protocol and ceremonial needs of various cultures and religions in events. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or - a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or - HKDSE Examination English Language at Level 3 or above; or - HKALE Use of English at Grade E or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001036/L6) Validity Period: 01 Jan 2023 - on-going
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