For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 269 Social Sciences 社會科學 Media & Communication 媒體及傳播學 社交網絡新趨勢及營銷計劃 課程編號：MEDS9001 報名代碼：2250-2304NW 3762 0868 media_comm@hkuspace.hku.hk 不爭的事，網絡社交媒體的崛起，大大改變了人與人，機構與受眾的溝通模式。網 絡社交已成為生活的一部份，同時也對公關及企業傳訊，以致商業營銷模式帶來了 新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢，啟發學員如何善 用網絡社交媒體以作為新時代的公關，企業傳訊以致營銷方法。 HK$1,390 5日 粵語輔以英語 微電影大故事 課程編號：FILM9001 報名代碼：2250-2307NW 3762 0868 media_comm@hkuspace.hku.hk 微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色 人物性格、劇本結構和對話，讓學員瞭解怎樣利用影像帶出故事，以及如何把品牌 精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品，以及自行 寫作，從而掌握微電影的創作技巧。 劇本創作初學者 HK$2,370 10日 粵語輔以英語 Progression Path for Culture, Communication and Media programmes awarded within the HKU system through HKU SPACE Postgraduate Diploma in Media and Cultural Critique awarded by UK universities* BA Mass Communications, Advertising & Public Relations (Duration: 14 months) OR Bachelor of Arts (Honours) Media Production [leading to the award Bachelor of Arts (Honours) Media Production (Creative Content)] (Duration: 24 months) OR BA (Hons) Contemporary Media Cultures (Duration: 24 months; Full-time) awarded within the HKU system through HKU SPACE Advanced Diploma in Communication and Culture (Duration: 20 months) * BA Mass Communications, Advertising & Public Relations awarded by Edinburgh Napier University; Bachelor of Arts (Honours) Media Production (Creative Content) awarded by University of the West of England, Bristol; BA (Hons) Contemporary Media Cultures awarded by University of the Arts London. Postgraduate Diploma in Media and Cultural Critique Programme Code: DP012A Application Code: 2245-DP012A 2910 7607 pg.cad@hkuspace.hku.hk The Postgraduate Diploma in Media and Cultural Critique programme aims to develop students’ critical understanding of media and cultural institutions, ideologies and policies and their relationships with social and economic reality. This programme provides a grounding in the media and then visual, socio-cultural and economic content, and makes it possible for graduates to further study in media and cultural studies, creative industries, media management and advertising. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; AND 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$39,000 per programme Application Fee: HK$150 7 months English Level 6 (Reg. No.: 10/000058/6) Validity Period: 01 Sep 2010 - on-going BA Mass Communications, Advertising & Public Relations Programme Code: MC014A Edinburgh Napier University, UK Application Code: 2245-MC014A 3762 0061 ug.comm@hkuspace.hku.hk Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry. Applicants shall 1.1 hold an Associate Degree* in the area of Arts (e.g. Communication Studies, Media and Cultural Studies, Advertising and Creative Media, Corporate Communications and Management), or Applied Social Sciences (e.g. Public Relations and Journalism) with a minimum GPA of 2.0; or 1.2 hold a Higher Diploma* in the area of Communication Studies, Media and Cultural Studies, Corporate Communications and Management or Public Relations and Journalism with a minimum GPA of 2.0. AND 2. Graduates of HKU SPACE Associate Degree/Higher Diploma awards, or an equivalent qualification from a recongised institution, are normally regarded as demonstrating the required English Proficiency. In other cases, IELTS 6.0 is required. 3. Applicants with other qualifications (or partial completion from a recognized tertiary institution/a private university) that are fitting preparation for this programme can also apply. * These may include, for example, Associate of Arts; Higher Diploma in Public Relations and Corporate Communications; Associate Degree/Higher Diploma in Business Administration; Higher Diploma in Translation and Interpretation; Associate of Applied Social Sciences in Communication, Public Relations and Journalism; and Associate Degree/Higher Diploma in Event Management/Tourism. Sub-degree graduates without relevant academic background can still apply. They might be required to take one additional course (HK$2,800). HK$81,000 (payable in 3 instalments); HK$83,800 (with bridging module fee for students without strong media/marketing/PR background) 14 months English
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