260 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Retail, Fashion and Luxury Brand Management 零售、時裝及奢侈品品牌管理 Certificate for Module (Strategic Marketing for Omnichannel Retailing) Programme Code: MK086A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience. Applicants shall: - have gained in the HKALE Grade E in 2 subjects;OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000710/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (High Horology) Programme Code: MK076A 2867 8313 ws.chiu@hkuspace.hku.hk The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation. HK$9,800 30 hours Level 3 (Reg. No.: 21/000097/L3) Validity Period: 01 Feb 2021 - on-going Certificate for Module (Diamond Grading) Programme Code: MK081A 2867 8313 ws.chiu@hkuspace.hku.hk The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C’s: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. Students will also learn identification methods to detect the most common stimulants, and be able to operate the professional microscope and other gemological equipment appropriately. HK$28,000 58 hours Level 3 (Reg. No.: 21/001152/L3) Validity Period: 01 Oct 2021 - on-going 證書（單元 ：奢侈品市場及投資） 課程編號：MK092A 2867 8313 ws.chiu@hkuspace.hku.hk 本課程透過了解奢侈品的歷史、文化及市場分析，讓學員明白各類奢侈品的特色和 品牌，分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享，學員 能夠因應家族辦公室的高端客戶需要，策劃更佳的奢侈品買賣和投資。 申請人應持有副學士學位/高級文憑或同等學歷。 申請人如持有其他同等學歷；或21歲以上及擁有三年理財及財富管理相關工作經驗者，學院 將會作個別考慮。 HK$7,500 報名費用：HK$150 30小時 粵語輔以英語 資歷架構級別：3 資歷名冊登記號碼：23/000237/L3 資歷名冊登記有效期：2023年4月1日 - 持續有效 High Horology Certification Programme Programme Code: MKTG9179 S 2867 8313 ws.chiu@hkuspace.hku.hk This programme aims to discover and deepen understand of the fine watchmaking industry, prepare to enter the watch and jewellery industry and get the FHH Watch Advisor Certification recognition and become a true watch connoisseur. HK$8,500 1 month Executive Workshop “Rise and Fall of Gemstones” Programme Code: MKTG9215 S 2867 8313 ws.chiu@hkuspace.hku.hk This course is an overview of the commercial environment of the jewellery industry through the historical stories of gemstones. Participants will learn the historical factors that cause the rise and fall of gemstones like diamond, ruby, sapphire, emeralds, and more. Knowing these history and stories would help participants understand why some origins and/or trade names cost more than the others. In a broad level, participants would appreciate the dig-to-wear cycle of major gemstones. HK$4,200 Group Rate : HK$3,600 (Group of 2 or above) 9 hours Cantonese, suppl with teaching materials in Eng Executive Workshop “Art Market, Trading, and Collectibles” Programme Code: MKTG9213 S 2867 8313 ws.chiu@hkuspace.hku.hk Technology not only creates more possibilities for artists, but it also brings tremendous opportunities for the art industry including the art market. For Hong Kong, despite the challenges faced by the territory in the past two years, Hong Kong has now overtaken London as the second-biggest contemporary art auction market in the world after New York. ArtTech is therefore a blue ocean that poses great potential for Hong Kong to flourish and thrive in the global art scene. HK$4,200 Group Rate: HK$3,600 (Group of 2 or above) 9 hours 行政人員證書《珠寶營銷》 課程編號：EP127A 2867 8313 ws.chiu@hkuspace.hku.hk 本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學， 行業宏觀營商環境，奢侈品消費者行為學，客戶關係管理，品牌策略，及商業運營 分析。 HK$7,300 早鳥優惠/二人同行優惠：HK$7,000 報名費用：HK$150 2個月
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