259 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Postgraduate Diploma in Fashion Marketing and Management Programme Code: MK071A 2867 8315 pgdip.marketing@hkuspace.hku.hk This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,700 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 19/000659/L6) Validity Period: 20 May 2019 - on-going Postgraduate Diploma in Luxury Services and Brand Management Programme Code: MK070A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,700 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 19/000657/L6) Validity Period: 20 May 2019 - on-going Certificate for Module (Fashion Retail Buying) Programme Code: MK077A 2867 8313 ws.chiu@hkuspace.hku.hk This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$6,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 21/000098/L5) Validity Period: 01 Feb 2021 - on-going Advanced Diploma in Marketing and Retail Management Programme Code: MK030A 2867 8316 ADip.marketing@hkuspace.hku.hk The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,250 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001367/4) Validity Period: 01 Feb 2009 - on-going Certificate for Module (Retail Management and Operations) Programme Code: MK073A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. Applicants shall: 1) have gained in the HKALE Grade E in 2 subjects; or 2) have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or 3) have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or 4) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or 5) hold a certificate in the marketing, business or related discipline; or 6) be at least 21 of age with 3 years of relevant work experience. HK$4,350 4 months English Level 4 (Reg. No.: 19/001093/L4) Validity Period: 01 Oct 2019 - on-going Retail, Fashion and Luxury Brand Management 零售、時裝及奢侈品品牌管理
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