257 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Certificate for Module (Management Skills for Effective Manager) Programme Code: MK089A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 33 hours English Level 4 (Reg. No.: 22/000707/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A 2867 8316 ADip.marketing@hkuspace.hku.hk The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000709/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Digital Branding and Experiential Marketing) Programme Code: MK093A 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk 本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本 地、中國內地及環球國際品牌的管理模式、評估及規劃品牌的巿場定位，讓學員掌 握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。 HK$7,800 per programme Application Fee: HK$150 30 hours Level 3 (Reg. No.: 23/000505/L3) Validity Period: 01 Jun 2023 - on-going Marketing Communications and Branding 營銷傳播及品牌 證書（單元：行銷及銷售管理工作坊一） 課程編號：MK056A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷談判和公司營銷的架構及控制的技巧及知識。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 證書（單元：行銷及銷售管理工作坊二） 課程編號：MK057A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識，讓學員了解客戶 消費行為及顧客關係管理。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003531/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 證書（單元：行銷及銷售管理工作坊三） 課程編號：MK058A 2867 8499 ec.marketing@hkuspace.hku.hk 本課程旨在提高銷售從業員在尊要客戶和策略營銷管理的技巧和知識。 HK$2,100 4個星期 資歷架構級別：2 資歷名冊登記號碼：14/003533/L2 資歷名冊登記有效期：2014年11月4日 - 持續有效 Postgraduate Diploma in Integrated Marketing Communications Programme Code: EE007A Application Code: 2045-EE007A 2975 5708 wendy.yu@hkuspace.hku.hk The programme aims to develop students to be professionals in the field of marketing communications so that they are able to employ appropriate instruments for delivering the most relevant message to the target audiences. They will be able to help company obtain long term benefits through efficient appropriation of the expenses. Both conceptual and tactical knowledge will be delivered to enable students to make decisions for solving daily business problems as well as to establish good conceptual background to face challenges in future. HK$7,5000 Application Fee: HK$150 1 year Level 6 (Reg. No.: 15/003649/L6) Validity Period: 16 Dec 2015 - on-going
RkJQdWJsaXNoZXIy MTgwNDcxNg==