256 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Bachelor of Arts (Hons) Marketing and Management Programme Code: MK025A The University of Hull, UK 2910 7619 / 2867 8493 hull.mmg@hkuspace.hku.hk The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business (Marketing and Management/Sales, Marketing and Advertising/Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE* with a GPA of 2.0 or above; OR 2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by The University of Hull. Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in HKALE; or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill), or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill), or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill) or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. * Applicants holding the above qualifications mentioned in 1) awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency. HK$13,250 per module Application Fee: HK$200 18 months English Level 5 (Reg.: 15/002105/L5) Validity Period: 01 Sep 2015 - 31 Aug 2029 Bachelor of Arts (Hons) Marketing Programme Code: MK023A The University of Hull, UK 2867 8493 / 2910 7619 hull.mmg@hkuspace.hku.hk This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business (Marketing and Management/Sales, Marketing and Advertising/Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE* with a GPA of 2.0 or above; OR 2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by The University of Hull. Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by The University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in HKALE; or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill), or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill), or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill) or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. * Applicants holding the above qualifications mentioned in 1) awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency. HK$13,250 per module Application Fee: HK$200 18 months English Level 5 (Reg. No.: 15/002103/L5) Validity Period: 01 Sep 2015 - 31 Aug 2029 Advanced Diploma in Marketing and Brand Management Programme Code: MK002A 2867 8316 ADip.marketing@hkuspace.hku.hk This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment. Applicants should: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,250 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001369/4) Validity Period: 01 Feb 2009 - on-going Marketing Communications and Branding 營銷傳播及品牌
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