255 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Marketing Communications and Branding 營銷傳播及品牌 Certificate for Module (Integrated Marketing and Brand Communications) Programme Code: MK096A 2867 8315 pgdip.marketing@hkuspace.hku.hk This programme focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalise a brand for success. Applicants should have: (i) a bachelor’s degree awarded by a recognised institution; OR (ii) a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: (i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or (ii) a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or (iii) HKDSE Examination English Language at Level 3 or above; or (iv) HKALE Use of English at Grade E or above; or (v) equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 23/000838/L6) Validity Period: 01 Oct 2023 - on-going Executive Certificate in Public Relations and Corporate Branding Programme Code: EP089A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporates branding goals and objectives. HK$7,000 per programme Application Fee: HK$150 1 month Postgraduate Diploma in Corporate Branding and Event Management Programme Code: MK066A 2867 8315 pgdip.marketing@hkuspace.hku.hk The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas. Applicants should have: (i) a bachelor’s degree awarded by a recognized institution; OR (ii) a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,200 - 5,700 Application Fee: HK$150 1 year to 2 years English Level 6 (Reg. No.: 17/000809/L6) Validity Period: 15 Aug 2017 - on-going Master of Science in Marketing with Festival and Event Management Programme Code: MK026A Edinburgh Napier University, UK 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing with Festival and Event Management is a two-year parttime programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The Universitys postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management. Applicants should hold: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. Entry as an Affiliate Student If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$99,000 (payable in two instalments) Application Fee: HK$200 24 months to 28 months English Master of Science in Marketing Programme Code: MK008A Edinburgh Napier University, UK 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management. Applicants should hold: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. Entry as an Affiliate Student If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$99,000 (payable in two instalments) Application Fee: HK$200 24 months to 28 months English
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