254 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Digital and Social Media Marketing 數碼及社交媒體推廣 Google Analytics Programme Code: MKTG9200 S 2867 8313 ws.chiu@hkuspace.hku.hk This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day Cantonese Google Ads Platform Programme Code: MKTG9208 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English EDM Marketing Programme Code: MKTG9209 S 2867 8313 ws.chiu@hkuspace.hku.hk EDM marketing is the digital marketing strategy of sending emails to prospects and customers to acquire leads and generate sales. The workshop covers the process to build, optimize, and automate the email marketing funnel for a business. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day Facebook Business Manager Programme Code: MKTG9207 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 1 day English LinkedIn Marketing Programme Code: MKTG9216 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop covers the fundamentals to build a company’s brand in the number one social media platform for professionals - LinkedIn. The workshop is not focused on HR related matters but B2B marketing strategy, advertising, and thought leadership. Age 18 or above HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours English Blockchain Technology for Digital Marketers Programme Code: MKTG9218 S 2867 8313 ws.chiu@hkuspace.hku.hk This workshop introduces the disruptive technology of blockchain to digital marketers. Implementing blockchain technology in marketing can provide the following value for your business and clients, including improved security and privacy, cheaper advertising, access to consumer data, and alternate payment systems. HK$1,800 Alumni Rate/Early Bird Rate: HK$1,600 6 hours Power Up 營銷工作坊：網紅及直播營銷致勝攻略 課程編號：MKTG9211 2867 8499 ec.marketing@hkuspace.hku.hk Power Up 營銷工作坊 -- 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並 為COVID-19後經濟復甦作準備的一系列工作坊。 打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這 種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與 其目標客戶產生共鳴。另外，隨著直播的日益普及，越來越多公司正在利用這些工 具來製作有趣的內容，以直接與客戶互動。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 社交商務系列：透過TikTok商店擴展全球市場 課程編號：SC526A 2867 8324 ec.marketing@hkuspace.hku.hk 社交電商正在迅速改變在線購物的格局，而 TikTok Shop 處於這場革命的最前沿。 本課程將為您提供必要的技能和知識，讓您能夠利用這一增長趨勢，並保持領先地 位。通過掌握本課程中教授的技能和知識，您將在市場中獲得顯著的競爭優勢。您 將能夠有效地利用社交電商和 TikTok Shop 來區分您的業務並實現可持續增長。 HK$4,200 8小時
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