251 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 Marketing 市場營銷學 Master of Science in Marketing with Digital Strategy Programme Code: MK079A Edinburgh Napier University, UK 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities. APPLICANTS SHOULD HOLD: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. ENTRY AS AN AFFILIATE STUDENT: If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$99,000 (payable in two instalments) Application Fee: HK$200 24 months to 28 months English Postgraduate Diploma in Digital and Social Media Marketing Programme Code: MK004A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Masters degree programmes with credit exemption. Applicants shall: a. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. and b. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from an university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,700 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 14/003365/L6) Validity Period: 01 Nov 2014 - on-going Certificate for Module (Big Data and Artificial Intelligence Marketing) Programme Code: MK083A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners. HK$7,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000230/L5) Validity Period: 01 Jun 2022 - on-going Certificate for Module (Growth Hacking in Digital Marketing) Programme Code: MK084A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance. HK$7,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000231/L5) Validity Period: 01 Jun 2022 - on-going Advanced Diploma in Digital and Social Media Marketing Programme Code: MK052A 2867 8316 ADip.marketing@hkuspace.hku.hk Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,250 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 15/003663/L4) Validity Period: 17 Dec 2015 - on-going Digital and Social Media Marketing 數碼及社交媒體推廣
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