250 Marketing 市場營銷學 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 HKU SPACE Advanced Diploma in Marketing and Retail Management HKU SPACE Advanced Diploma in Digital and Social Media Marketing HKU SPACE Advanced Diploma in Marketing, Advertising and Public Relations HKU SPACE Advanced Diploma in Marketing and Brand Management The University of Hull, UK Bachelor of Arts (Hons) Marketing and Management Edinburgh Napier University, UK Master of Science in Marketing with Festival and Event Management HKU SPACE Postgraduate Diploma in Digital and Social Media Marketing HKU SPACE Postgraduate Diploma in Fashion Marketing and Management HKU SPACE Postgraduate Diploma in Luxury Services and Brand Management Direct articulation path Eligible to apply (Bridging courses are required) The University of Hull, UK Bachelor of Arts (Hons) Marketing HKU SPACE Postgraduate Diploma in Corporate Branding and Event Management Edinburgh Napier University, UK Master of Science in Marketing HKU SPACE Master of Science in Marketing with Digital Strategy University of Plymouth, UK Master of Science Digital and Social Media Marketing Edinburgh Napier University, UK Professional Diploma in Social Media and Digital Marketing Marketing 市場學 Pathways in Marketing Studies MSc Digital and Social Media Marketing Programme Code: MK078A University of Plymouth, UK 2867 8313 / 2867 8315 msc.digitalmarketing@hkuspace.hku.hk The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists. Applicants should have: (a) a bachelor’s degree, awarded by a recognized institution, of at least second-class honours; OR (b) a professional qualification recognized as equivalent to a bachelor’s degree. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.5 or above in the IELTS with a minimum of 5.5 in any element; or ii. an overall score of 90 or above in the TOEFL iBT; or iii. HKDSE Examination English Language at Level 4 or above; or iv. HKALE Use of English at Grade C or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$118,000 (HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice) Application Fee: HK$200 18 months English
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