200 Hospitality, Tourism & Events 款客、旅遊及活動 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Hospitality & Tourism Management 酒店及旅遊業管理 Certificate for Module (Hotel and Resort Management) Programme Code: HT017A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip business leaders in both resort and hotel organisations with comprehensive knowledge of the planning, operation as well as management principles for hotels and resorts. It also covers branding and marketing, finance and revenue, service management, customer relationship management and information technology issues. Upon completion of the programme, students will be able to distinguish the management of back of the house and heart of house and describe the differences of various departments in resort and hotel organisations. With the trend of integrating hotel and resort, there is a demand for students equipped with understanding on how to organise a successful business for a resort and its unique characteristics. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001076/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Hotel Revenue Management Analytics) Programme Code: HT014A 2867 8408 htm.hrma@hkuspace.hku.hk Hotel revenue management analytics is cross-functional and cross-disciplinary. Revenue management is key to hotel business because hotel room has fixed capacity, perishable inventory, and time-variable demand. The team of reservation and front desk departments in hotels needs to learn the principles of revenue management regarding how to apply pricing and length-of-stay tools, manage overbooking, forecast demand, and measure the revenue management performance. Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This practical knowledge also needs to disseminate and communicate to those working in other hotel departments, so that they can collaborate together towards the overall pricing strategies to maximize profitability. Applicants shall: (i) hold a relevant bachelor’s degree awarded by a recognized university or equivalent; or (ii) hold a relevant Associate Degree / Higher Diploma or equivalent, and have at least 2 years of related work experience. Applicants with other qualifications will be considered on individual merit. HK$9,000 per programme 10 weeks English Level 5 (Reg. No.: 21/000914/L5) Validity Period: 01 Sep 2021 - on-going Certificate for Module (Introduction to Tourism and Hospitality) Programme Code: HT024A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to provide students with the basic concepts and knowledge in tourism and hospitality. It covers a wide range of industrial knowledge, including vast majority of business organisations, structures in travel and tourism industries as well as different career pathways in airlines, theme parks, travel agencies, hotels, restaurants, and cruise industry. Upon completion of the programme, students will be able to identify and examine travellers’ purposes of visiting a destination and travellers’ motivations by understanding the industrial trends, statistics, contributing factors and stages in the historical development of tourism. The new travelling modes and experiences in 21st Century as well as the professional ethic consideration will also be discussed via various real-world case studies. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001077/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Marketing for the Hospitality, Tourism and Event Industry) Programme Code: HT019A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip the hospitality, tourism and event practitioners with the concepts of marketing. It covers products, pricing, internal marketing strategy (people) and customer satisfaction, promotion, digital marketing strategy, and distribution channels in the tourism, hospitality and event industries. The programme also aims to give students an opportunity to extend their understanding of marketing in the hospitality, tourism and event contexts. It offers a wide range of academic knowledge, including how to examine the marketing environment and its likely impacts, how to access the market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries specifically. Upon completion of the programme, students will be able to prepare a marketing plan for the hospitality, tourism and event organisations. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001078/L4) Validity Period: 01 Oct 2021 - on-going 旅遊業創意宣傳工作坊系列： 講啱佢，製作PR故事要點做？ 課程編號：HTMG9053 S 2867 8329 parttimehtm@hkuspace.hku.hk 此課程教授學生如何撰寫PR故事去推廣旅遊產品，成功吸引目標群旅客，並在不 同媒體的平台上突圍而出！ HK$ 600 校友優惠：HK$500（舊生優惠不適用於網上報名，須親臨各教學中心報名） 3小時
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