For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.017） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 031 圖像說明於第031頁 195 Hospitality, Tourism & Events 款客、旅遊及活動 Business & Live Entertainment Events 商業及現場娛樂活動 Certificate for Module (Event Sponsorship and Partnership) Programme Code: HT034A 2867 8329 epgd_smhs@hkuspace.hku.hk This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to 1. Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor; 2. Discuss sponsorship from the point of views of both the sponsor and the sponsee; 3. Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme; 4. Develop and review sponsorship proposals for tightness of fit; 5. Evaluate the purpose and importance of the sponsorship management plan; and 6. Devise strategies to build and maintain sustainable relationship with different types of event stakeholders. HK$5,400 per programme Application Fee: HK$150 30 hours English Level 6 (Reg. No.: 22/001037/L6) Validity Period: 01 Jan 2023 - on-going Certificate for Module (Business of Live Entertainment) Programme Code: HT020A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to develop students’ understanding of live entertainment business from local, regional and international perspectives. This programme also enable students to gain an overview of business environment of this fast-changing industry, including discover the motivation and satisfaction of live entertainment participants, how to design and coordinate the productions of live entertainment events to fit the target guideline, how to manage different stakeholders internally and how to manage the marketing of an live entertainment event externally. The students will learn the contemporary topics with up-to-date knowledge, including future event production and live entertainment, future growth of live entertainment business and its external Impacts. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001069/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Creation and Management of Live Events) Programme Code: HT021A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip live event professionals with an overview of live event planning and operations; it covers the topics in programme design, marketing, budgeting, managing and controlling of live events. Upon completion of the programme, students will be able to draft an event proposal for a live event and develop a business plan with operational details. The programme also develops students’ management skills in live events, including how to manage the audience behaviour, identify the key issues in broadcasting media, publishing and copyrights in live events, and assess its impacts to the local community and the destination. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001070/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Event Planning and Promotion) Programme Code: HT015A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to followup as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry. HK$5,200 per programme Application Fee: HK$150 39 hours English Level 4 (Reg. No.: 21/001071/L4) Validity Period: 01 Oct 2021 - on-going Certificate for Module (Events Operations) Programme Code: HT016A 2867 8320 parttimehtm@hkuspace.hku.hk This programme aims to equip event professionals with an overview of event operations and develop their managerial skills needed for the event industry. It covers the event logistics, on-site staffing, crowd management, stakeholder management and safety and security matters. Upon completion of the programme, students will be able to describe the essential operational processes in an event, how to plan an event with identifying various operational challenges as well as how to successfully organise different operational tasks together in an event. The environmental sustainability will be introduced in order to cover the contemporary concepts of “green” in various types of events via worldwide case study. Applicants shall: - have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language*, or equivalent; Or - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or - hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or - be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language* in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. Applicants with other qualifications will be considered on individual merit. HK$5,200 per programme Application Fee: HK$150 33 hours English Level 4 (Reg. No.: 21/001072/L4) Validity Period: 01 Oct 2021 - on-going
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